How to Create an Effective Creative Strategy (Part 2)

Creating a creative strategy for your business involves a number of steps. Covered in the first part of this guide are the first steps including defining marketing goals, identifying marketing KPIs, and knowing the target audience. Here are the succeeding steps in making your creative strategy.

Understand your product’s value

After knowing the needs and wants of your target audience, it is time to look into how your product or service can offer value to your customers. How can it help them solve their problems or ease their lives? At the same time, know your competitive advantage or what makes your product different from your competitors in the market. 

Support your claims 

After making a list of the benefits your products can provide to your customers, it is time to back them up with some facts. Those benefits may surely sound nice, but make sure to provide your audience with reasons to believe. This is where your creativity will get tested. There are many ways to do this but a common example is through customer testimonials. You can use positive reviews from previous customers. Another method is by presenting numbers. Statistics is a great way to support your claims about your product or service; for instance: “95% of our customers said they trust our brand.” Injecting facts and numbers makes your creative strategy more effective as you sound more credible and persuasive.

Implement your strategy

Lastly, put your strategy to work. Make sure that your creative strategy aligns well with your brand goals. Creative agencies like Carbon Moves suggest companies to stay true to themselves and as close as possible to what they believe in as a brand.

Create a team that would handle the project and look for reliable third-party services for other needs. Content agencies and video production houses offer various solutions so tap into them for quality results.

Plan in advance so you can make a creative strategy that would catapult your business to success.

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